I was recently fortunate enough to get the chance to sit down with Alexander Ljung, founder and CEO of SoundCloud. For those of you not familiar, SoundCloud is the web’s largest online audio distribution platform with over 30 million registered users, hosting content that reaches more than 180 million people per month. To put that figure into perspective, that’s 8% of the entire internet population, and those users collectively record and upload more than ten hours of sounds every minute.
Over the past few years the company has grown from a small Berlin-based startup into one of the world’s leading online audio distribution platforms with a truly global footprint.





